84
84 · A HOLISTIC SOLUTIONS THINK TANK

Have a business problem?
Bring us the problem.

Hi. We are not here to sell you a monthly relationship, a vanity metric, or a grand theory about your business. We are humans with domain expertise. When something is not working, 84 gives you access to the expertise needed to understand it and solve it.

See how 84 is different
THE SHORT VERSION No nonsense.
Only data, science
and domain expertise.

We are not business consultants who are going to ask you to pay us a monthly retainer in lakhs and then make the relationship itself the product.

We are not a social media or advertising agency promising that if you reach X people, Y percent will see the ad and Z percent will buy.

We are not gurus or visionaries. We are humans, just like you, with expertise in particular domains that we make available to your business.

If your business has a problem and you need the right domain expertise to solve it in the least amount of time and at an affordable price, 84 is here for you.

WHY 84 EXISTS

Three very different ways to buy help.

Consultants and agencies can be excellent at what they are built to do. 84 is built for a different purchase: a business has a specific problem and needs access to the right expertise without buying an entire ongoing apparatus around it.

Conventional business consultancy
Social media / ad agency
84
What you begin with
Advisory scope, transformation brief or ongoing strategic need
Marketing objective, channel, campaign or content requirement
The business problem itself
Typical engagement logic
Project, advisory retainer, milestone or ongoing consulting relationship
Recurring content, channel management, campaign work, media management or performance engagement
Modular, defined products and interventions selected around the problem
What you are buying
Consulting capacity, advice, analysis and/or a transformation programme
Marketing activity, creative production, channel execution and/or media performance
Specific expertise, applied to a specific problem
How expertise is organised
Usually around a consulting practice, function or project team
Usually around agency departments and marketing specialisms
Across disciplines, assembled by an Integrator according to what the problem requires
Client relationship
Can be ongoing when the need is continuous
Often ongoing because channels and content require continuity
The engagement can end when the defined job is done
Success question
Did the advice, programme or intervention improve the business?
Did the marketing activity produce the intended communication or commercial result?
Did we understand the problem and deliver the useful outcome we were engaged for?
Commercial visibility
Depends on the consultancy and engagement model
Depends on scope, retainer, project fee, media spend and/or performance model
Published catalogue, defined deliverables, indicative durations and visible fees

The comparison describes the operating models, not the quality or integrity of every consultant or agency. Retainers and ongoing agency relationships are useful when the work genuinely needs continuity.

THE 84 MODEL

You do not need to know which expert to hire.

That is part of the problem we solve. 84's Fieldbook describes a multidisciplinary system in which an Integrator takes responsibility, works directly where their expertise applies, brings in specialist knowledge from the Circle where required, integrates it, and delivers the solution.

01

You bring the problem.

Not a pre-selected department. Not a package. Tell us what is happening.

02

An Integrator takes responsibility.

One person remains accountable for understanding and moving the engagement forward.

03

The right expertise is brought in.

Business, strategy, finance, design, architecture, psychology, sociology, systems, communication and other domains can meet around one problem.

04

The Integrator delivers.

Expertise is distributed. Responsibility is integrated. Execution is 84.

THE INTERACTIVE FIELDBOOK · EDITION 2026

186 offerings.
Visible prices.
Defined outputs.

The Fieldbook is not a teaser catalogue. It is the working front end of 84: searchable services across diagnostics, strategy, creative work, design, architecture, organisational systems, training, psychology, professional practice and more.

186offerings
fees visible in INR
1problem at a time
NEED EXPERTISE?

Open the Fieldbook.

Search the catalogue, filter by fee, explore disciplines, understand how 84 functions, and meet the people responsible for the work.

EXPERTISE OUT OF REACH TODAY?

Use Backstage Access.

Participate in the 84 ecosystem, earn 84 Points through qualifying referrals, and create your own pathway to 84 expertise.

READY WHEN YOU ARE

Tell us what is wrong.

You don't need to diagnose the problem first. You don't need to know which service you need. Just get in touch and tell us what is happening.

84

Your business does not need another guru.
It needs the right expertise.

Start with the problem. We'll take it from there.

84 · CONTACT

Tell us what is wrong.

You don't need to know which service you need. You don't need to diagnose the problem first. Just tell us what is happening and we'll work out what expertise is required.

What happens next?

We listen first. Then we determine what the problem actually is, what expertise is required, and what the most appropriate 84 offering or intervention looks like.